eMotion Ventures is led by a seasoned leadership team with over two decades of experience in the automotive and mobility sectors, spanning Europe, the Middle East, and Africa. The team brings together strategic foresight, operational excellence, and a deep understanding of cross market dynamics.

Their collective background includes senior roles at major global OEMs covering commercial expansion, brand development, and industrial strategy across more than 80 countries. This includes overseeing regional assembly projects, leading OEM and local partner joint ventures, and supporting mergers and acquisitions in emerging segments such as micromobility.

Beyond manufacturing, the team has driven retail transformation and premium brand repositioning across North Africa and the Gulf. Their work includes full P&L management, brand relaunches, and end to end oversight of sales and aftersales functions for leading regional distributors.